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Visual identity - Graphic communication
« LES CHOSES NOIRES»
The name of this concept store is« LES CHOSES NOIRES» Means that "some black things" And his name is the same as all the goods are black, black clothes, jewelry, or foods, etc.
So Black is my visual elements, including logo, graphics, packaging and fashion catalogs with photography.
Photography was inspired by the dark side of everyone.
“Everyone has been a black hole, emptiness, helplessness and weakness (the dark side), but the black hole gives us strength and courage, like a shadow, he lived in each person's body through meditation, so we're going to listen his presence.Those dark (black) can see things with eyes closed”.
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